
The courage to be himself.
“Ultimately what I gained is the courage to be me. I feel more me than I have in a long time.”
Franz Rivera
Day 90 · Participant reflection
For business owners, experts, and creatives
Let yourself ramble in one take. Then learn to find the point and shape a video that shows people what you know, who you are, and why they’d want to work with you.
Rambling isn’t wrong. It’s just not the finished product.
A 90-day talking-to-camera program with daily video lessons, practical exercises, and three live group Office Hours with Justin Schuman.
$1,997 paid in full. Payment plans available.
Join today. Start tomorrow.Orientation access when you enroll.Your first module and Day 1 lesson unlock the next day.
ShowUp is a whole new approach to creating videos and showing up online—one that gives you room to be human, and teaches you how to share what makes you you.

“Ultimately what I gained is the courage to be me. I feel more me than I have in a long time.”
Franz Rivera
Day 90 · Participant reflection

“Before Show up 90 I thought I needed to talk and talk, 5+ min videos now I'm more succinct and to the point.”
Tanya Steward
ShowUp · Office Hours message

“So, I got about 50,000 views. Um which is a lot more than I ever normally get.”
Laura Lucas
During ShowUp · Participant interview

“The most important thing to me so far has been feeling aligned when I turn on the camera. Not turning into some other version of myself just because I think that's what the algorithm wants.”
Michelle Luken
ShowUp · Participant reflection

“I was always losing my train of thought. But now I realize I was just interrupting it.”
Maggy Elsousou
Day 40 · Participant caption

“more daring and have launched my business out of speaking on social media (retreat consultancy + an 8-week mentorship coming soon) and actually feeling way more comfortable than ever inviting ppl into my world”
Sabrine Ewies
August 2026 · Participant feedback

“Before ShowUp90, I thought I had to script everything. Now, my process is to take something I've done or something I'm thinking about, do a quick outline in my head, and just start talking.”
Spencer Howard
Day 50 · Office Hours message

“my biggest win: Sharing more and longer than I expected because I actually really enjoy being myself and share that with the world.”
Lea Dickert
Day 13 · Office Hours message

“My engagement is up 👍 But the real win is 44 days in I don’t feel awkward..my head and body feel connected when making videos”
Cori Watson
Day 44 · July Office Hours

“I've been able to cut my time down considerably, and do it in one take. Create the video, two minutes, and stick it straight on.”
Sebastian Partono
Day 48 · Participant reflection

“A recent example is a random hiking/rock climbing video I shared that sparked an amazing discussion in the comments and connected me with other people who love hiking.”
Lisa Hitch
Day 63 · Office Hours message

“At the networking event yesterday, I allowed myself to show up fully as myself instead of hiding behind small talk — and it let me have a different level of conversation.”
Leah Coutts
ShowUp · Participant reflection
“very rambley recording at some points, but then edited a very coherent video out of it.”
The story you tell a friend. The explanation you give a client. The way you make people laugh, think, or feel understood. You want that person in your videos.
Then you try to make one. Suddenly it needs to be valuable. Original. Clear. Not too long. You start scripting, rehearsing, or cutting yourself off before you’ve finished the thought.
You’re editing yourself before there’s anything to edit.
Finding what you want to say and turning it into a video are two different skills. You don’t have to do both at once.
Follow the thought, take the pause, and find the words without restarting every time a sentence isn’t perfect.
Find the point, choose the opening, and keep what helps someone follow.
ShowUp teaches both.
The words you cut in the edit weren’t wasted. They helped you find what you meant.
A volunteer shared a recording at my September 17 workshop. Here’s how I found the point, shaped the story, and chose what to keep.
The recording she sent me—and the video I shaped from it.
One workshop recording, shaped by Justin. This is not a before-and-after comparison of completing ShowUp.
Full-length walkthrough. Watch how the recording becomes a finished video—and why I make each decision.
I spent years bringing other people’s scripts to life. Now I help you start with your own thoughts—and shape what you say into a video afterward.
You don’t need my personality. You’re learning how to bring yours into the video.
ShowUp’s daily lessons help you notice those moments, find what you want to say, and turn it into a video.
A question you answered for a client. Something you noticed in a meeting. Then you dismiss it: “That’s obvious. Everybody knows that.”
Just because it comes naturally to you doesn’t mean it isn’t useful, interesting, or meaningful to someone else.
A video lesson and a clear exercise. Every day for 90 days.
Each day, ShowUp gives you a specific skill or focus to practice with your own ideas. The lessons build on each other, one day at a time.
A new lesson unlocks in Kajabi each day. Watch, listen, or use the written lesson notes. Each gives you a clear exercise to try with your own ideas—not a script to repeat.
You can record when the lesson sparks something or take its focus into your day. Give an ordinary thought, observation, or experience room to develop. Record without restarting every time a sentence is imperfect, then shape what you want to share. Some recordings need trimming; others don’t.

A REAL DAILY LESSON FROM INSIDE SHOWUP
Watch the lesson. See how ShowUp is different.
Build through self-expression, story, on-camera presence, strategy, and a lasting practice. A new module opens every eighteen days. Make time for the longer teaching separately—you don’t have to finish a newly opened module before continuing with your daily lessons. Orientation is additional to the five core modules.




Bring the video you’re unsure about—or the question you can’t get past. Justin works through selected submissions: what is coming through, what could be clearer, and what to try next. Learn from the work happening across the room and revisit the recordings afterward. Individual review is not guaranteed.
Plus, access to all past Office Hours recordings. Learn from earlier participants’ questions and video reviews—not only the three sessions you attend.
A look inside the Office Hours recording library.
You’ll learn and practice these skills with your own ideas, stories, and videos.
Open a category to see the skills.
Your part: make and publicly share an on-camera video each day, guided by that day’s exercise. You choose what stays private; you do not have to publish every raw recording.
You’re not paying for ninety reminders to post. You’re learning how to make the thing you’re posting.

Promise 1
Your humor. Your warmth. Your expertise. Your particular way of seeing things. Practice letting those qualities into the recording instead of stopping to judge every sentence.
This isn’t about becoming louder. It’s about letting someone meet you. I want you to like who you are in your videos—and take that person seriously when the camera is off.
You don’t have to arrive polished. There’s room to pause, laugh, change direction, and discover what you think while you’re saying it.
Dina · Day 10
Dina had already worked with two social media coaches and taken a content course. Ten days into ShowUp, she sent this voice memo.
“And these videos are performing better than anything I’ve ever done in, like, years.”
Her own account, shared on Day 10.

“I’m intelligent. I know what I’m talking about. I have things to say. … I’m a fucking vibe. So why am I not sharing more of that?”
Listen to Dina’s voice memo 1:34
Lightly edited for readability.
I’m at day ten, and I can’t even begin to tell you, like, how much I am uncovering within myself, and just the permission that I have been leaning into, of just saying it.
And these videos are performing better than anything I’ve ever done in, like, years. So hello. The program is working. I’m so grateful that I leaned into the—into the fear, and also the “what the fuck am I waiting for?” And just work with you.
I have loved, loved, loved the progression of this, and I don’t know. It’s—it’s early days, but I am—I am feeling the vibe and feeling the flow. I’m getting ready to post my three-minute rant, which felt really good too.
I don’t know. I mean, I do know and I don’t know. This is all really scary, and this relationship I’ve had with social media of being just so fucking complicated and hard, and it doesn’t work for me, and I can’t, and I don’t know, and all the things, is just like I finally feel like some of that stuff is starting to crumble and be like, “Fuck it. What are we waiting for?”
Like, I’m intelligent. I know what I’m talking about. I have things to say. And I’m—I’m a really—I’m a fucking vibe. So why am I not sharing more of that?
I’ve loved seeing your videos lately too. It’s just been giving me so much inspiration. And I just wanted to let you hear my voice and say thank you. Thank you. Thank you.
Participants rated how closely the way they showed up online reflected who they are.
5.1/10 → 7.8/10
Before → at their latest check-in
Average self-ratings from the same 89 respondents. Follow-up timing varied; not all purchasers are represented.
Promise 2
Learn to find the point, choose the story, give someone the context they need, and recognize when the video is finished. Make something another person can follow, enjoy, and care about—not just something you managed to post.
You don’t have to make yourself smaller to make your message clearer.
“Before show up 90 when I knew ppl were watching, I’d crisp up and freeze, now I’m more versed in curating my message in a way that flows better. The reps are the key”
Early and later recordings from their practice inside ShowUp.
Promise 3
One video doesn’t have to explain all of you. Build a body of work that lets people experience how you think, what you know, and what you bring. Give them something to watch, share, remember, and come to you about.
Stop making people meet you to find out how good you are.
I’ve had people book a one-to-one session after watching a single video of mine. They got to hear how I think—not just read what I offer.
Participant accounts describe individual experiences, not promised or typical results.
Nick Brentley · ShowUp alumnus
36,046 views. And the audience he’d wanted to reach for six years.
Nick says the shift was recording his thoughts once, then subtracting what wasn’t needed. The men he wanted to reach through his style coaching were responding.

Nick’s actual screenshot.
“The biggest one I’d say is about having a process: of mind dumping in one take and subtracting what’s unnecessary to distill the message within.”
Nick BrentleyShowUp alumnus · September 15, 2026 update
Participant-shared insights and email. Crossposted to Facebook. Results continued after the program.
Browse by the change you care about. Each collection includes participant accounts and their original evidence.
“The ability to just be in front of a camera and not feel like I have to be shy or worry about my mannerisms, how my voice sounds, or how I look, that fear is gone.”
“I’m starting to trust myself to find the idea after hitting record”
“Ultimately what I gained is the courage to be me. I feel more me than I have in a long time.”
“I've shown up for all 72 days so far — vacation, weather, kids, silly things, serious things. In the beginning it was pretty hard.”
“The most important thing to me so far has been feeling aligned when I turn on the camera. Not turning into some other version of myself just because I think that's what the algorithm wants.”
“I found a job, i'm more confident while speaking and i'm not saying sorry for existing.”
Samuele reports a job and greater confidence in the same response, then describes connecting through authenticity and less self-filtering. The hiring route and job date are not given; he does not say a video generated the job.
“A recent example is a random hiking/rock climbing video I shared that sparked an amazing discussion in the comments and connected me with other people who love hiking.”
“Now, I'm starting to let the other sides of me come out to play (slowly... but it's happening).”
“I’m on day 89!!!!!! WHAAAA... and I have completed every single dayyyyyyy becuase of this yayyy”
“Now, I'm starting to love the experience of being myself on camera, enjoy becoming more and more me, say the scary thing (and it never ends up being that scary).”
“Creatively, I'm back creating content, I've been showing up here for 50 days straight.”
“Before ShowUp90, when I knew other people were watching, I edited myself to appeal to as many people as possible. Now, I'm starting to let the mask come off.”
“A recent example is from earlier today after I finished teaching a class and had a thought about the class. I immediately closed the laptop, made the video and posted it.”
“I spent two decades scared of social media, scared of showing up, letting everyone else's roles dictate how I showed up in the world. … it took the weight of being seen away.”
“At the networking event yesterday, I allowed myself to show up fully as myself instead of hiding behind small talk — and it let me have a different level of conversation.”
“my biggest win: Sharing more and longer than I expected because I actually really enjoy being myself and share that with the world.”
Julia · Day 12
Julia was already posting before ShowUp. One of her videos had reached 11,000 views. The change she describes here is how she feels watching herself.
“I trust your program to take me where I want to go. I’m just focusing on me.”
“Totally. I'm on day 39 and the quality of engagement and conversations is so much different/better than when I started!”
Julia AbramsDay 39 · ShowUp participant
“Now, I don't overthink it and just show up how I am mostly in a onetake”
“Now, my process is to start with an idea and flesh it out as I make the video.”
“thinking something would take hours and hours when really it would take 20 minutes, which is an amount of time, but it was a doable amount of time.”
Kevin already knew how to edit. This describes one simpler video, not an average daily time commitment; he also made longer productions.
“I've been able to cut my time down considerably, and do it in one take. Create the video, two minutes, and stick it straight on.”
“Before Show up 90 I thought I needed to talk and talk, 5+ min videos now I'm more succinct and to the point.”
“I was always losing my train of thought. But now I realize I was just interrupting it.”
In her full Day 40 caption, Maggy says that staying with uncertainty for a few more seconds usually let her thoughts find a path. This is a specific process change, not a guarantee that recording always feels easy.
“Now my process is to just record an idea and edit what want to keep from what share.”
“Before ShowUp90, I thought I had to script everything. Now, my process is to take something I've done or something I'm thinking about, do a quick outline in my head, and just start talking.”
“A recent example is yesterday where I created a video in 5 minutes that led to an additional follower.”
“Now, my process is to just hit record and edit out long pauses and extreme stumbles over words”
From 110to 955
followers
768% growth
By Day 60 of ShowUp
“authenticity is at the root of it all.”
3,000+
“Hi, Sadeea here. Recent win: Got over 3,000 followers just from 1 video!”
Sadeea Rahman
Day 46 · July Office Hours
Sadeea shared this single-video result during July Office Hours, on Day 46 of her practice.
Individual results vary.
Follower growth during ShowUp
From 12to 895
followers
7,358% growth
During ShowUp
20% participation reported
“Starting to get more comfortable just creating content, rather than freezing and not doing anything”
From 449to 1,021
followers
127% growth
By Day 72 of ShowUp
“Ive gotten better at what I want to share with people and why... instead of just rambling about my day or thoughts”
From 82to 4,203
followers
5,026% growth
By Day 72 of ShowUp
“Definitely feeling much more comfortable with each rep”
From 2,046to 5,405
followers
164% growth
By Day 60 of ShowUp
“Win: had a friend send me a text and just said they were enjoying what I was posting”
From 1,561to 8,754
followers
461% growth
By Day 72 of ShowUp
Also reported a 20K-view video
“Grounding and writing helps collect me a little bit.”
From 7,982to 10,900
followers
Passed 10K followers
By Day 30 of ShowUp
“overall I just feel so much clearer on what I want to talk about.”
From 8,241to 13,500
followers
About 64% growth
By Day 72 of ShowUp
Also reported doubled sales
“I feel completely aligned with my content”
From 3,968to 100K
followers
About 2,420% growth
By Day 72 of ShowUp
“So, I got about 50,000 views. Um which is a lot more than I ever normally get.”
Laura says the video came from genuine curiosity about Scottish identity and was not about her work. Her discussion of authenticity is elsewhere in the interview. This is her approximate reach report; no sales result is supplied.
“more daring and have launched my business out of speaking on social media (retreat consultancy + an 8-week mentorship coming soon) and actually feeling way more comfortable than ever inviting ppl into my world”
In the same answer, Sabrine connects speaking on social media with launching her retreat consultancy and feeling more comfortable inviting people into her work. The mentorship was still coming soon. No revenue or client count is supplied.
“My engagement is up 👍 But the real win is 44 days in I don’t feel awkward..my head and body feel connected when making videos”
These lines appear together in Cori’s Day 44 message. Earlier in that message, she describes strangers commenting and people she knows joining in. She reports higher engagement and less awkwardness; no numerical lift or sales result is given.
“Just launched my creative career & life coaching business 🙂”
Melody announced the business launch during July 17 Office Hours. In a separate message at 00:09:44, she described daily practice building her audacity and skills to speak up and share her voice. No revenue, bookings or causal link from a video to clients is established.
1.1M+
Earlier message: 50K impressions. Her separate 1.1M+ report comes from September 15 written feedback.
“Reality? I posted one video after 9pm and it has over 1.1 Million impressions alone”
Kasia Palkowski
Reported September 15, 2026
Shay’s original written check-in · March 3, 2026 UTC.
“I've been able to launch my org's podcast as a host, thanks to the work we did here. I'm in flow with zero script!”
Shay LeoniaDecember 2025 cohort · Her March 3, 2026 check-in.
December 2025 cohort. Her employer asked her to host; she credits the practice with helping her do it. This is her account of a work responsibility, not a claim that a social post led to a new job.
April Payne
An off-the-cuff opinion about fashion art direction. Hundreds of comments. She says she didn’t need to become someone who manufactures a hot take every day.
“After Show Up 90, I'm still scared, but I just freaking do it anyway, which to me is the definition of courage.”
October 2025 cohort · Approximate views, self-reported in her post-program testimonial.
Sales doubled
Taylor’s message records a 10K-follower milestone and doubled sales. Her follower card shows the separately documented Day 72 count.
“my sales have doubled since I started showup90”
“I genuinely think it’s because this experienced has helped me feel safer & more confident in showing myself as a person and not just what I have to offer but why I want to offer it and my audience is definitely resonating with that more now.”
Taylor Rivera
During her ShowUp practice
Participant-reported sales change; the message does not specify the comparison period or sales amount.
40,000+
Joseph Scholz
Day 63 · August 6, 2026
“Across platforms I’ve accumulated over 40k followers.”
Joseph reported this at Day 63. The equipment was an in-kind offer with a stated retail value, rather than cash earnings.
55K views
Kat Nitzpon
July Office Hours
“I went a bit viral 55.000 views with my very personal story… and gained 3000 followers from just that one post…”
Kat described the new followers as aligned. She also said the attention felt intense, and later noted that engagement rose and then flattened. Her full message preserves both sides of that experience.
Almost 4M
Oriya Pollak
Reported August 13, 2026
“OMG, over a million people saw my shit… (with almost 4 million views)”
Participant-reported figures. Justin also shared one of Oriya’s reels; the contribution of that share, platforms, and measurement period are not established.
A brand
“I had a brand reach out to me and I did a big launch bc they saw my show up 90 on day 8”
Cami Galles
The brand noticed her Day 8 post
Cami said a launch followed. Day 8 refers to the video the brand saw; it is not a stated date for the launch. She did not report a fee in this message.
~1,600
Alyssa Fisher
Shared after 90 days of posting
“I even gained about 1600 followers since starting because it gave me the confidence to post other types of content more often as well!”
Alyssa said the confidence she built also helped her post other kinds of content more often. Her approximate follower gain includes that broader work.
700
Willow Rybak
After she began going live
“I decided to go live one day and suddenly I had 400 views and gained 700 followers. I don’t think that would’ve happened if I didn’t put myself out there.”
Willow connects this experience to putting herself out there. Her message does not specify the measurement windows for views and followers.
“Wanted my advice”
Jing Pei
From her participant interview
“wanted my advice about it and like wanted to like have a call”
Jing described responses from old acquaintances and strangers, including people considering a change in work. These were requests for conversation, not reported paid consultations.
“Every day”
“Hi! My first office hours too. Im so proud ive been doing this for 25 days! I had someone message to tell me they look forward to my reels every day. That blew mind a little bit.”
Heenali Patel
Day 25 · Her first Office Hours
Heenali shared the message she had received from a viewer. This is her account of that interaction.
Which of these goes through your head when you try to make a video?
You’ll practice finding your words while you speak, so an unfinished thought can become something you can actually say.
We cover this on Day 11.
Find the Words by Saying Them
You’ll learn to give your thoughts a clear shape, so people can follow your point—and you can recognize when you’ve made it.
We cover this on Day 25.
Make Your Damn Point
You’ll practice noticing the moments, reactions, and small observations that give you something to say, using the life you already have.
We cover this on Day 21.
Spot the Spark
You’ll explore how posture, eye line, and attention change your presence on camera, so more of what you mean comes through.
We cover this on Day 49.
Lean In
You’ll learn to recognize a compelling opening in your own words, even when it arrives after you’ve started recording.
We cover this on Day 59.
Hooks As Invitation
You’ll practice sorting reactions from useful feedback, so you can decide what deserves your attention without letting every comment rewrite your confidence.
We cover this on Day 87.
Being Seen Means Being Interpreted
You’ll practice separating what a post’s numbers tell you from what you make them mean about yourself, so the latest result doesn’t get the final say.
We cover this on Day 77.
Break Up With the Numbers
You’ll practice speaking toward the people you want to connect with, even when familiar faces are the ones you keep imagining watching.
We cover this on Day 34.
Be Seen by the People You Know
You’ll practice making a clear, natural invitation to your work, so people know how to take the next step with you.
We cover this on Day 68.
Make the Offer
You’ll find the thread connecting your interests, so different topics can still feel recognizably like you.
We cover this on Day 55.
The Umbrella of You
You’ll learn to recognize when an experience has enough perspective to share—and when you want to give it more time.
We cover this on Day 26.
When a Story Is Ready

What happened. What it means. How you share it.
You’ll learn to judge how much your viewer already knows about you—and shape the setup so they can follow you.
We cover this on Day 57.
How Far Are You Throwing the Rock?
You’ll build a practice that can change with your capacity, so showing up has room for simpler days and rest.
We cover this on Day 76.
Red, Yellow, Green
Just 13 of the 50+ frameworks and exercises you’ll practice inside ShowUp.
Give people the big picture. Then bring them into the detail that makes it personal.
A storytelling lesson, shown in the original course mockup.
I’m Justin Schuman, a Broadway actor and your teacher in ShowUp.
But making videos hasn’t just become my work. It has changed my life. Over the last five years, talking to the camera and putting myself out there has helped me like myself so much more. I’m bolder. More confident. More willing to go after the life I actually want.
I’ve learned to back myself in public, not just hope somebody else will. That’s why I believe in this work so deeply. I want you to like who you are in your videos—and give people a real chance to discover that person.
ShowUp doesn’t just give you something to talk about. It gives you something to learn: how to recognize a story, supply the context, use your voice and body, and make choices about what you share.
The program is 90 days.
The process is yours to keep.
You’re not just buying ninety days of posting. You’re learning how to turn what you think, know, and care about into videos that help people understand what you bring.
All prices in USD.
Payment plans are fixed installments for the full purchase, not a cancel-anytime subscription. The learning period is 90 days; paying over six months does not extend teaching or establish access duration.
Give the practice a real try, then decide whether it was worthwhile to you.
Publish your ShowUp practice videos on 50 of your first 60 Program Days and keep a dated list of the links. If, after that practice, you honestly don’t feel the experience has been worthwhile to you, request a refund during Program Days 61–67. We’ll refund the tuition you’ve paid and cancel the remaining installments on your ShowUp payment plan.
For eligible first-time participants. No perfect streak required. Read the qualifying-practice requirements and request process.
Create and publicly share original ShowUp practice on the same Program Day, using the assigned exercise in good faith. The assigned-format provisions include an expressly assigned non-speaking on-camera exercise. Ordinary editing is permitted. Posting twice later does not create an extra qualifying day.
Keep a simple dated list with a working public link for each of at least 50 qualifying days within your first 60. Any suitable record format is accepted; the official tracker is optional. Keep the posts public and verifiable through the applicable retention and claim-review period in the full terms.
The guarantee is for eligible first-time participants with current payments. Program Days follow Eastern Time, beginning at 2 a.m. Submit your claim during Program Days 61–67 using the official claim process. If the claim form is unavailable, email hello@showup90.com before the window closes with the subject “SEE YOURSELF GUARANTEE CLAIM” and the required claim information.
Your claim includes your legal name, the purchaser’s name if different, your purchase/participation email, the dated post links, and the truthful certification required by the terms. ShowUp verifies eligibility and practice; you honestly decide whether the experience was worthwhile. You do not have to prove that no improvement occurred.
Office Hours attendance, replay completion, Takeaway Forms, daily reflections and a particular tracker format are not refund qualifications. This is a participation-based guarantee, not an unconditional trial, cancel-anytime plan or earned cashback. Statutory rights remain separate.
If third-party financing is offered, merchant-side refunds go through the original payment channel; ShowUp does not directly cancel an outside lender’s agreement.
Join today and get access to your Kajabi account and Module 0 orientation. Your first core module and Day 1 lesson unlock the next day.
The daily lessons release one at a time, with a deeper module every eighteen days. You have a clear focus for today instead of ninety lessons to choose between. The beginning works with presence, self-trust, and finding what is worth expressing; the sequence builds through story, body, strategy, and the long term.
Each lesson gives you something to try in your own work. Across the practice, you develop those decisions—not just remember the advice.
The daily work is a lesson and exercise, followed by making and sharing your video. Watch, listen, or use the written lesson notes; you don’t have to record immediately after the lesson.
The method is built around a simpler production process: no scripting every sentence, no restarting at every stumble, no elaborate lighting setup, and no fancy editing. Time varies with the idea and the choices you make. Some recordings need trimming; others don’t.
The deeper modules are longer sessions to give separate attention to. You can continue your daily lessons without first finishing a newly opened module. Live Office Hours run 90 minutes–2 hours.
A missed day does not have to become the end of your practice. The work includes learning how to return without making a huge production of the return itself. You’re building this into a real life, not waiting for three perfectly clear months.
Missing a day does not automatically pause or reset the program schedule. Under the current terms, changes to your start or schedule require written approval. The guarantee has its own participation rules: 50 qualifying days within the first 60, with no extra qualifying day earned by posting twice later. See the full requirements and contact the team about an accommodation when needed.
Public on-camera practice is part of ShowUp. You decide what to say, what to keep private, and which parts of a recording to share.
Being visible does not mean exposing every part of your life. You are not required to disclose trauma, intimate details, confidential work, or other people’s private stories. The learning is about expressing yourself while knowing other people can see the work—not publishing everything you record.
The guarantee separately defines which public posts qualify. Those requirements are available beside enrollment and in the full terms.
You have one year of access to your unlocked daily lessons and modules. The ninety days describe the guided practice, not the full materials-access period.
Your enrollment also includes access to all past Office Hours recordings. Your included live Office Hours remain three sessions; access to recordings is not unlimited live attendance.
Your enrollment includes three live group Office Hours, held on the third Friday of the month and usually lasting 90 minutes–2 hours. The team emails the dates and reminders.
The submission window opens 24 hours before a session and closes when it begins. Submit a question or video for consideration. Justin works through selected submissions, with priority given to participants whose content has not yet been reviewed. Individual selection or review is not guaranteed, and ShowUp is not a done-for-you editing service.
You can also watch all past Office Hours recordings, learning from other participants’ questions and the work Justin does with their videos.
When you join too close to a session to submit something meaningful, the team can arrange an observation visit without using one of your three included sessions. Your included dates will be confirmed.
Your phone is enough to begin. Record with its camera or a familiar tool such as Instagram or TikTok. There is no required new camera, external microphone, lighting kit, or paid editing setup.
ShowUp focuses on expressing yourself and shaping the video—not building a home studio. You can use the tools you’re comfortable with.
The 60-Day See Yourself Guarantee lets you give the practice a real try and then decide whether it was worthwhile to you.
Publish qualifying ShowUp practice videos on 50 separate Program Days within your first 60 and keep a simple dated list of their links. If you honestly don’t feel the experience has been worthwhile, submit your claim during Program Days 61–67. An approved claim refunds the tuition you’ve paid and cancels your remaining ShowUp-administered installments.
You do not need a perfect streak, a particular tracker format, daily reflection entries, Office Hours attendance, or completed replay/Takeaway Forms to qualify. The guarantee is for eligible first-time participants; the qualifying-practice and claim requirements still apply.
Program Days follow Eastern Time, beginning at 2 a.m. Read the full requirements and request process before joining.
Read the qualifying-practice requirements and request process →
Return to the lesson and the specific thing you are practicing. A recording can need a clearer point or more context without meaning that you are bad at this. You can also revisit past Office Hours to see how Justin works through participants’ questions and videos, and submit your own question for consideration in an included live session.
The Inside Line offers reflection prompts and voice notes. The team can see reflections you send, but it does not reply on that line. For access, technical, or billing questions, email hello@showup90.com. It is not an ongoing private-coaching channel.
Your videos become a record you can return to. Look back at earlier work, notice what feels or communicates differently, and use the lessons to decide what to practice next.
Progress is not always linear, and a post’s numbers are not a verdict on your worth. You are learning to notice what you are expressing and how another person can receive it—not pass a personality test. For the guarantee, keep a simple dated list of qualifying post links; the official tracker is optional.
You don’t need a finished point, a groundbreaking idea, or a particular mood before you begin. Start with a question, reaction, memory, or ordinary moment that interests you. Sometimes the thought develops after you start speaking.
When an idea arrives at an inconvenient moment, keep a note and return when you can give it attention. You don’t have to turn your whole day into filming. For guarantee participation, the particular video must still follow the assigned day and creation/publication requirements; the underlying idea or experience does not have to be new.
No. You’re learning how to decide what a recording needs. That could be a different opening, a trim, a little more context—or recognizing that it already says what you want to say.
The goal isn’t endless editing. It’s knowing how to finish.
You don’t have to be a beginner to need a different process. You may already post regularly and still feel stiff, over-scripted, or unsure how to shape what you’re saying.
The work is about how you make the video and what comes through—not simply getting you to press record for the first time.
You don’t have to fit your whole personality into one topic. You do need to give each video a point.
We work on making specific pieces that let people get to know different parts of you over time.
ShowUp is not a quick fix, a viral-video formula, or a promise of clients tomorrow. It asks for a willingness to practice publicly, reflect, and try a different way of creating—even when the work feels unfamiliar.
You don’t have to arrive confident. You do have to be willing to participate. This is teaching and practice, not done-for-you content or private coaching. It is not therapy, and sharing painful private experiences is never a requirement.
You’re allowed to want your content to do something for you. Your expertise and the way you communicate it both deserve to come through.
ShowUp helps you get your ideas, personality, and experience into videos people can understand and respond to. You build the skills and the body of work; the people who see it decide how they respond.
There is no guaranteed follower count or income result, and this is not a complete course in building a business.
You can keep waiting for the right words, the right moment, or a version of yourself who finally feels ready. Or you can spend them learning to put your ideas, personality, and expertise where people can actually encounter them.
You don’t need three empty months. You need a way to make this part of the life you already have.
People can’t choose you for what they never get to see.
You deserve enough room to find out what you have to say—and the skills to make something fucking good with it once you do.
Before ShowUp90, I thought I had to plan everything out and be perfect before I hit record. Now, my process is to just hit record and edit out long pauses and extreme stumbles over words, like this morning when I recorded about three minutes of time, but after cutting out long pauses and garbled words, I was down to 2 minutes. I’m on day 82!

Before ShowUp90, when I knew other people were watching, I would freeze and try to get the idea perfect.
Now, I’m starting to trust myself to find the idea after hitting record even if it’s vague in my head.

Before show up 90 when I knew ppl were watching, I’d crisp up and freeze, now I’m more versed in curating my message in a way that flows better. The reps are the key

I thought I had to figure out exactly what people want to see before I could post Now, my process is to start with an idea and flesh it out as I make the video. A recent example is one where I used Justin's prompt to record myself rambling to start and then crop off the beginning. I made a decent little video by chopping about 90% of the rambles. I am on Day 92 😆

July 17, 2026 · Office Hours message
3 new 1-1 clients in a week! the last 15 days have been crazy because of the showup90 posts!
Lucy also wrote: “it was insane, and they were totally sold on the intro call before me saying anything”. She was already posting before joining. “The last 15 days” describes her recent experience, not her day in the program.

September 17, 2026 · Written participant feedback
I've already made back the investment with pitching myself more online and booked two 1:1 coaching clients and a company that has now booked a workshop with me
Elise reported booking two 1:1 coaching clients and a company workshop, and making back her investment. She also described learning to film and edit more efficiently.
September 15, 2026 · Written participant feedback
Reality? I posted one video after 9pm and it has over 1.1 Million impressions alone
Kasia reported this result in her September 15 feedback. Impressions count displays of content, rather than unique people.
An earlier update · A different point in her story
“My very FIRST showup90 post (main platform linkedin) has gotten picked up 3 weeks later and has over 50k impressions now!!!”
This earlier screenshot records 50,000 impressions. The 1.1 million figure above comes from her later September 15 written feedback.

Original participant message
my sales have doubled since I started showup90 and I genuinely think it’s because this experienced has helped me feel safer & more confident in showing myself as a person and not just what I have to offer but why I want to offer it and my audience is definitely resonating with that more now.
Taylor was already posting, but felt that the person was missing from her content. She described showing more of herself and believed that was part of why her sales changed. Her message doesn’t specify the sales amount or comparison period.

Excerpt from his email to the ShowUp team
Across platforms I’ve accumulated over 40k followers.
But the thing that just made it all real today was a painting equipment company, Graco, reached out to me and after some messaging back and forth they’ve decided to send me a brand new sprayer and some accessories. A little over $3000 in retail value.
It’s not even about the sprayer. It just feels like it’s really happening now and I just need to say it to someone that understands.
Joseph reported this at Day 63. The equipment was an in-kind offer with a stated retail value, rather than cash earnings.
July 17, 2026 · Office Hours message
Hi, Sadeea here. Recent win: Got over 3,000 followers just from 1 video!
Sadeea shared this single-video result during July Office Hours, on Day 46 of her practice.

July 17, 2026 · Office Hours chat
I went a bit viral 55.000 views with my very personal story… and gained 3000 followers from just that one post… which is a good kinda viral… but my nervous system freaked out a bit because it was me, my face, my story out there in the public… but also it’s aligned followers which is great
Kat described the new followers as aligned. She also said the attention felt intense, and later noted that engagement rose and then flattened. Her full message preserves both sides of that experience.
August 13, 2026 · Written participant feedback
OMG, over a million people saw my shit… (with almost 4 million views)
In the same feedback, Oriya wrote “20k new followers”. Justin also shared one of his reels. The precise measurement window and platforms weren’t specified. His separate report of people asking to pay describes inquiries, not completed sales.
Original Office Hours message
I had a brand reach out to me and I did a big launch bc they saw my show up 90 on day 8
Cami said a launch followed. Day 8 refers to the video the brand saw; it is not a stated date for the launch. She did not report a fee in this message.

August 6, 2026 · Written participant feedback
I even gained about 1600 followers since starting because it gave me the confidence to post other types of content more often as well!
Alyssa said the confidence she built also helped her post other kinds of content more often. Her approximate follower gain includes that broader work.
August 19, 2026 · Written participant feedback
I decided to go live one day and suddenly I had 400 views and gained 700 followers. I don’t think that would’ve happened if I didn’t put myself out there.
Willow connects this experience to putting herself out there. Her message does not specify the measurement windows for views and followers.
Participant interview · 11:36
wanted my advice about it and like wanted to like have a call
Jing described responses from old acquaintances and strangers, including people considering a change in work. These were requests for conversation, not reported paid consultations.
Original Office Hours message
Hi! My first office hours too. Im so proud ive been doing this for 25 days! I had someone message to tell me they look forward to my reels every day. That blew mind a little bit.
Heenali shared the message she had received from a viewer. This is her account of that interaction.

Participant email and original Reel insights · September 15, 2026
“The biggest one I’d say is about having a process: of mind dumping in one take and subtracting what’s unnecessary to distill the message within.”
Nick Brentley, December 2025–February 2026 ShowUp cohort. In this later update, Nick also reported 16.8K Instagram followers, from a self-reported starting count of 1,980. Those account totals are separate from the single-Reel figures below.

Shay Leonia · March 3, 2026 check-in (UTC)
“I've been able to launch my org's podcast as a host, thanks to the work we did here. I'm in flow with zero script!”

December 2025 cohort. Her employer asked her to host; she credits the practice with helping her do it. This is her account of a work responsibility, not a claim that a social post led to a new job.
Day 39 · Office Hours message
Totally. I'm on day 39 and the quality of engagement and conversations is so much different/better than when I started!

During ShowUp90 · Participant interview
I mean, there was one video during Show Up 90 that I got a lot more views than I normally get. So, I got about 50,000 views. Um which is a lot more than I ever normally get.
Laura says the video came from genuine curiosity about Scottish identity and was not about her work. Her discussion of authenticity is elsewhere in the interview. This is her approximate reach report; no sales result is supplied.
This is no longer as scary. It's just another thing that you do. I honestly didn't care about the numbers, I just cared how I felt, and using that as a barometer has made this experience so meaningful — it's helped me be more in touch with myself, to pinpoint when I'm presenting in a way I feel like I should be acting versus just being myself. Ultimately what I gained is the courage to be me. I feel more me than I have in a long time.
Participant’s own account.
Before ShowUp90, I thought I had to know exactly what I was going to say, it needed to be perfectly polished and look aesthetically pleasing before I hit record. Now, my process is just turning on the camera, talk or sing out my nerves if they are there, and then let my story take shape in real time. A recent example is today, set the camera in the window sill, started filming without a specific idea, but focused on the most interesting part of my morning and went from there, very rambley recording at some points, but then edited a very coherent video out of it. I am on day 91. :)
Participant’s own account.
August 2026 · Participant feedback
more daring and have launched my business out of speaking on social media (retreat consultancy + an 8-week mentorship coming soon) and actually feeling way more comfortable than ever inviting ppl into my world (which makes it easier and more fun to connect with the ppl you want to help)
In the same answer, Sabrine connects speaking on social media with launching her retreat consultancy and feeling more comfortable inviting people into her work. The mentorship was still coming soon. No revenue or client count is supplied.
"Heading into the final 20% of this 90-day sprint, I feel really proud but also like there's more to do. I've shown up for all 72 days so far — vacation, weather, kids, silly things, serious things. In the beginning it was pretty hard. Now it's actually a pleasure to get in front of the camera and use the words that arrive in the moment, trusting myself that I can do that — which is empowering for the next time. What I still need to do is lean into the harder topics — consciousness, intuition, honoring what doesn't come from books. I don't think I've articulated that as well as I understand it yet."
Participant’s own account.
"The most important thing to me so far has been feeling aligned when I turn on the camera. Not turning into some other version of myself just because I think that's what the algorithm wants."
Participant’s own account.
September 2026 · Completion feedback
I found a job, i'm more confident while speaking and i'm not saying sorry for existing. I learned that people don't care about my mistakes and they connect with authenticity, the things that came out so well were all stuff that i was doing with no help and no filtering myself out
Samuele reports a job and greater confidence in the same response, then describes connecting through authenticity and less self-filtering. The hiring route and job date are not given; he does not say a video generated the job.
Before su90, when I knew other people where watching, I always self edited and took a houndred takes before posting. Now, I don't overthink it and just show up how I am mostly in a onetake
Participant’s own account. The participant qualifies the current process as “mostly” one take.
Before ShowUp90, I thought I had to provide maximum value that is related to my brand in every single video. Now, my process is to share whatever sparks joy in me. A recent example is a random hiking/rock climbing video I shared that sparked an amazing discussion in the comments and connected me with other people who love hiking. I’m on Day 63.
Participant’s own account.
ShowUp90 · Participant interview
thinking something would take hours and hours when really it would take 20 minutes, which is an amount of time, but it was a doable amount of time.
Kevin already knew how to edit. He is comparing anticipated hours with a simpler video he found doable, not reporting a measured average or a universal 20-minute commitment. He also made longer productions.
"I feel more confident in myself. I can trust that instinct a little bit more than I did before ShowUp90. The ability to just be in front of a camera and not feel like I have to be shy or worry about my mannerisms, how my voice sounds, or how I look, that fear is gone. I can be more free. That's another tool in my toolbox. It makes me feel more confident in many ways than before."
Participant’s own account.
"Showing up without trying to edit, doing it in a first take... I've been able to cut my time down considerably, and do it in one take. Create the video, two minutes, and stick it straight on."
Participant’s own account.
Before ShowUp90, when I knew other people were watching, I operated from the side of my brain that needed them to see only one side of me, cause that was safe. Now, I'm starting to let the other sides of me come out to play (slowly... but it's happening).
Participant self-report, excerpted from the supplied proof library.
Before ShowUp90, I thought I had to be confident and know exactly what I wanted to say. Now my process is just hit the red button and trust that what wants to be said would come through. A recent example was yesterday feeling like absolutely garbage and not wanting to show up, but gently reminding myself that all I need to do is press the red button, and then I linked how I was feeling to my video... totally organically <3 I’m on day 89!!!!!! WHAAAA... and I have completed every single dayyyyyyy becuase of this yayyy
Participant’s own account.
Before ShowUp90, when I knew other people were watching, I shifted, adjusted, censored, stayed quiet. Now, I'm starting to love the experience of being myself on camera, enjoy becoming more and more me, say the scary thing (and it never ends up being that scary).
Participant’s own account.
Day 44 · July Office Hours
My engagement is up 👍
But the real win is 44 days in I don’t feel awkward..my head and body feel connected when making videos
These lines appear together in Cori’s Day 44 message. Earlier in that message, she describes strangers commenting and people she knows joining in. She reports higher engagement and less awkwardness; no numerical lift or sales result is given.
Before Show up 90 I thought I needed to talk and talk, 5+ min videos now I'm more succinct and to the point.
Participant’s own account.
"Started this year in tears — I went through a really hard breakup in January, I felt so stuck creatively, I wasn't expressing myself. The first half of this year was really tough. Now I'm so proud of how I've handled this year, so proud that I'm not in that relationship, so proud that I'm dating and it's fun, flirty, light, and I'm not self-abandoning at all — getting to this place of belonging to myself in a deeper way. Creatively, I'm back creating content, I've been showing up here for 50 days straight. My writing's been published again, I started my poetry class, I've been writing so much poetry, I feel like a prolific writer right now."
Participant’s own account. Publication and relationship changes are not established as outcomes of ShowUp.
Day 40 · Participant caption
I was always losing my train of thought. But now I realize I was just interrupting it.
In her full Day 40 caption, Maggy says that staying with uncertainty for a few more seconds usually let her thoughts find a path. This is a specific process change, not a guarantee that recording always feels easy.

Before ShowUp90, when I knew other people were watching, I edited myself to appeal to as many people as possible. Now, I'm starting to let the mask come off.
Participant’s own account.
Before ShowUp90, I thought I had to know exactly what I was going to say before I hit record. Now my process is to just record an idea and edit what want to keep from what share. A recent example is yesterday. I just completed Day 90.
Participant’s own account.
July Office Hours · Participant message
Just launched my creative career & life coaching business 🙂
Melody announced the business launch during July 17 Office Hours. In a separate message at 00:09:44, she described daily practice building her audacity and skills to speak up and share her voice. No revenue, bookings or causal link from a video to clients is established.
Before ShowUp90, I thought I had to have a strategy planned out before I hit record. I wouldn’t allow myself to post something that doesn’t “align” with that strategy. Now, my process is “have a thought”, open my phone, press record, edit and post. A recent example is from earlier today after I finished teaching a class and had a thought about the class. I immediately closed the laptop, made the video and posted it.
Participant’s own account.
"I spent two decades scared of social media, scared of showing up, letting everyone else's roles dictate how I showed up in the world. There's something beautiful about deciding I'm not going to play by rules I'd self-governed myself with for decades... it took the weight of being seen away."
Participant’s own account. Two source passages, in source order, with a visible ellipsis.
Before ShowUp90, I thought I had to script everything. Now, my process is to take something I've done or something I'm thinking about, do a quick outline in my head, and just start talking. Most of the time, I don't know exactly how it will all play out. A recent example is talking about how to approach booking an expedition cruise to Antarctica today since I've been working on one for a client this week. I'm on Day 50.
Participant’s own account.
Now, this challenge of me showing up every day is letting me express myself differently and connect with myself differently, so I can show up differently and connect with others. At the networking event yesterday, I allowed myself to show up fully as myself instead of hiding behind small talk — and it let me have a different level of conversation.
Participant’s own account.
I am absolute in aww about the challenge and how much fun it brought me by sharing my mind and lots of facettes about myself that I normally don't show this openly with people I don't know. my biggest win: Sharing more and longer than I expected because I actually really enjoy being myself and share that with the world.
Participant’s own account.
Before showup90 I thought I had to allocate a lot of time to figure out a topic before I hit record. Now my process is to think about it for 5 minutes or less. A recent example is yesterday where I created a video in 5 minutes that led to an additional follower. I’m on day 63
Participant’s own account.






