ShowUp

For business owners, experts, and creatives

Put the best of you into videos worth watching.

Let yourself ramble in one take. Then learn to find the point and shape a video that shows people what you know, who you are, and why they’d want to work with you.

Rambling isn’t wrong. It’s just not the finished product.

A 90-day talking-to-camera program with daily video lessons, practical exercises, and three live group Office Hours with Justin Schuman.

See prices & join ShowUp

$1,997 paid in full. Payment plans available.

Join today. Start tomorrow.Orientation access when you enroll.Your first module and Day 1 lesson unlock the next day.

ShowUp is a whole new approach to creating videos and showing up online—one that gives you room to be human, and teaches you how to share what makes you you.

Different people. Real changes.
Franz Rivera

The courage to be himself.

“Ultimately what I gained is the courage to be me. I feel more me than I have in a long time.”

Franz Rivera
Day 90 · Participant reflection

Tanya Steward

Clearer. Shorter. To the point.

“Before Show up 90 I thought I needed to talk and talk, 5+ min videos now I'm more succinct and to the point.”

Tanya Steward
ShowUp · Office Hours message

Laura Lucas

About 50,000 views.

“So, I got about 50,000 views. Um which is a lot more than I ever normally get.”

Laura Lucas
During ShowUp · Participant interview

Michelle Luken

Herself. Even with the camera on.

“The most important thing to me so far has been feeling aligned when I turn on the camera. Not turning into some other version of myself just because I think that's what the algorithm wants.”

Michelle Luken
ShowUp · Participant reflection

Maggy Elsousou

She let the thought continue.

“I was always losing my train of thought. But now I realize I was just interrupting it.”

Maggy Elsousou
Day 40 · Participant caption

Sabrine Ewies

She launched her business.

“more daring and have launched my business out of speaking on social media (retreat consultancy + an 8-week mentorship coming soon) and actually feeling way more comfortable than ever inviting ppl into my world”

Sabrine Ewies
August 2026 · Participant feedback

Spencer Howard

His expertise, without a full script.

“Before ShowUp90, I thought I had to script everything. Now, my process is to take something I've done or something I'm thinking about, do a quick outline in my head, and just start talking.”

Spencer Howard
Day 50 · Office Hours message

Lea Dickert

She enjoys being herself.

“my biggest win: Sharing more and longer than I expected because I actually really enjoy being myself and share that with the world.”

Lea Dickert
Day 13 · Office Hours message

Cori Watson

Engagement up. Awkwardness down.

“My engagement is up 👍 But the real win is 44 days in I don’t feel awkward..my head and body feel connected when making videos”

Cori Watson
Day 44 · July Office Hours

Sebastian Partono

Less time. One take.

“I've been able to cut my time down considerably, and do it in one take. Create the video, two minutes, and stick it straight on.”

Sebastian Partono
Day 48 · Participant reflection

Lisa Hitch

A hiking video. Real connection.

“A recent example is a random hiking/rock climbing video I shared that sparked an amazing discussion in the comments and connected me with other people who love hiking.”

Lisa Hitch
Day 63 · Office Hours message

Leah Coutts

Beyond small talk.

“At the networking event yesterday, I allowed myself to show up fully as myself instead of hiding behind small talk — and it let me have a different level of conversation.”

Leah Coutts
ShowUp · Participant reflection

There’s a video hiding in your ramble. ShowUp is how you learn to find it.

“very rambley recording at some points, but then edited a very coherent video out of it.”
Steffie HermansDay 91 · Office Hours message

You don’t have to speak in finished videos.

The story you tell a friend. The explanation you give a client. The way you make people laugh, think, or feel understood. You want that person in your videos.

Then you try to make one. Suddenly it needs to be valuable. Original. Clear. Not too long. You start scripting, rehearsing, or cutting yourself off before you’ve finished the thought.

You’re editing yourself before there’s anything to edit.

Finding what you want to say and turning it into a video are two different skills. You don’t have to do both at once.

Let yourself speak.

Follow the thought, take the pause, and find the words without restarting every time a sentence isn’t perfect.

Shape what you share.

Find the point, choose the opening, and keep what helps someone follow.

ShowUp teaches both.

The words you cut in the edit weren’t wasted. They helped you find what you meant.

Watch me turn a ramble into a finished video.

A volunteer shared a recording at my September 17 workshop. Here’s how I found the point, shaped the story, and chose what to keep.

Just here for the before and after? Fair.

The recording she sent me—and the video I shaped from it.

Her original recording5:32
The finished video0:55

One workshop recording, shaped by Justin. This is not a before-and-after comparison of completing ShowUp.

Want to see how I found it?

Full-length walkthrough. Watch how the recording becomes a finished video—and why I make each decision.

Justin Schuman. Broadway actor. Your teacher in ShowUp.

I spent years bringing other people’s scripts to life. Now I help you start with your own thoughts—and shape what you say into a video afterward.

You don’t need my personality. You’re learning how to bring yours into the video.

Your life is already full of things worth talking about.

ShowUp’s daily lessons help you notice those moments, find what you want to say, and turn it into a video.

A question you answered for a client. Something you noticed in a meeting. Then you dismiss it: “That’s obvious. Everybody knows that.”

Just because it comes naturally to you doesn’t mean it isn’t useful, interesting, or meaningful to someone else.

90 daily video lessons and exercises

A video lesson and a clear exercise. Every day for 90 days.

Each day, ShowUp gives you a specific skill or focus to practice with your own ideas. The lessons build on each other, one day at a time.

A new lesson unlocks in Kajabi each day. Watch, listen, or use the written lesson notes. Each gives you a clear exercise to try with your own ideas—not a script to repeat.

You can record when the lesson sparks something or take its focus into your day. Give an ordinary thought, observation, or experience room to develop. Record without restarting every time a sentence is imperfect, then shape what you want to share. Some recordings need trimming; others don’t.

The ninety daily video lessons in the course library
A view of the daily teaching from an earlier cohort. Lessons unlock one day at a time.

A REAL DAILY LESSON FROM INSIDE SHOWUP

You care about what you’re saying. Let people feel it.

Watch the lesson. See how ShowUp is different.

Day 49 of 90 · 6:13

Five deeper teaching modules

Build through self-expression, story, on-camera presence, strategy, and a lasting practice. A new module opens every eighteen days. Make time for the longer teaching separately—you don’t have to finish a newly opened module before continuing with your daily lessons. Orientation is additional to the five core modules.

Justin teaching about contextJustin teaching about strategyJustin demonstrating warm presenceJustin teaching on-camera expression
Inside the recorded teaching.

Three live group Office Hours

Bring the video you’re unsure about—or the question you can’t get past. Justin works through selected submissions: what is coming through, what could be clearer, and what to try next. Learn from the work happening across the room and revisit the recordings afterward. Individual review is not guaranteed.

Plus, access to all past Office Hours recordings. Learn from earlier participants’ questions and video reviews—not only the three sessions you attend.

A look inside the Office Hours recording library.

What you’ll learn inside ShowUp

You’ll learn and practice these skills with your own ideas, stories, and videos.

Open a category to see the skills.

Find your voice and your ideasFind your words as you speak, and turn everyday experiences, observations, and opinions into content ideas.
  • Find your words by speaking, even before your thoughts feel fully organized.
  • Record without scripting every sentence or restarting after every stumble.
  • Turn ordinary experiences, observations, and opinions into content ideas.
  • Identify the values and perspective connecting your different interests.
  • Express more of your personality instead of defaulting to how you think you should sound.
Tell stories people can followChoose a clear point, give your story shape, and explain why it matters.
  • Recognize small moments that contain a worthwhile story.
  • Give a story shape using context, conflict, and change.
  • Choose a clear point and the strongest angle for communicating it.
  • Explain why an experience matters instead of simply recounting what happened.
  • Recognize when a personal story is ready to share.
  • Set boundaries around your privacy and other people’s stories.
Communicate on cameraWork with your posture, eye line, pacing, and attention to communicate more intentionally.
  • Check in with yourself and get grounded before recording.
  • Speak to one person rather than an imagined crowd.
  • Use posture, eye line, and directed attention to feel more present.
  • Experiment with pacing, physical position, and camera distance.
  • Choose the feeling you want to communicate and make intentional delivery choices.
Shape content with intentionFind your opening, edit for clarity, and adapt your message for new and familiar viewers.
  • Adjust your context and language for strangers versus people who already know you.
  • Find a compelling opening inside an existing recording.
  • Edit for clarity while preserving your voice and personality.
  • Use on-screen text—the words added to the video itself—to provide context, direction, clarity, and curiosity.
  • Choose a format that fits the idea.
  • Use the written caption beneath the video to add another layer.
  • Make clear offers and invitations without turning every post into a pitch.
Build a practice you can sustainCapture ideas, work with your available capacity, and make a plan for returning after a gap.
  • Match the size and effort of a post to your available capacity.
  • Recognize which content habits fuel you and which drain you.
  • Build a simple system for capturing ideas and returning to them.
  • Create a practical plan for posting again after a gap.
  • Engage with your audience while maintaining boundaries.
  • Separate useful feedback from noise and projection.
  • Evaluate your work using more than views and follower counts.

Your part: make and publicly share an on-camera video each day, guided by that day’s exercise. You choose what stays private; you do not have to publish every raw recording.

You’re not paying for ninety reminders to post. You’re learning how to make the thing you’re posting.

Here’s how the teaching supports the three promises.

ShowUp teaching concepts connected to More of you, Better videos, and More chances to be discovered
A map of the teaching and its connections—not a module timetable.

More of you. Better videos.
More chances to be discovered.

Promise 1

More of you.

Your humor. Your warmth. Your expertise. Your particular way of seeing things. Practice letting those qualities into the recording instead of stopping to judge every sentence.

This isn’t about becoming louder. It’s about letting someone meet you. I want you to like who you are in your videos—and take that person seriously when the camera is off.

You don’t have to arrive polished. There’s room to pause, laugh, change direction, and discover what you think while you’re saying it.

Dina · Day 10

“I have things to say.”

Dina had already worked with two social media coaches and taken a content course. Ten days into ShowUp, she sent this voice memo.

“And these videos are performing better than anything I’ve ever done in, like, years.”

Her own account, shared on Day 10.

Dina Scippa
DinaDay 10 of ShowUp
“I’m intelligent. I know what I’m talking about. I have things to say. … I’m a fucking vibe. So why am I not sharing more of that?”

Listen to Dina’s voice memo 1:34

Read Dina’s transcript

Lightly edited for readability.

I’m at day ten, and I can’t even begin to tell you, like, how much I am uncovering within myself, and just the permission that I have been leaning into, of just saying it.

And these videos are performing better than anything I’ve ever done in, like, years. So hello. The program is working. I’m so grateful that I leaned into the—into the fear, and also the “what the fuck am I waiting for?” And just work with you.

I have loved, loved, loved the progression of this, and I don’t know. It’s—it’s early days, but I am—I am feeling the vibe and feeling the flow. I’m getting ready to post my three-minute rant, which felt really good too.

I don’t know. I mean, I do know and I don’t know. This is all really scary, and this relationship I’ve had with social media of being just so fucking complicated and hard, and it doesn’t work for me, and I can’t, and I don’t know, and all the things, is just like I finally feel like some of that stuff is starting to crumble and be like, “Fuck it. What are we waiting for?”

Like, I’m intelligent. I know what I’m talking about. I have things to say. And I’m—I’m a really—I’m a fucking vibe. So why am I not sharing more of that?

I’ve loved seeing your videos lately too. It’s just been giving me so much inspiration. And I just wanted to let you hear my voice and say thank you. Thank you. Thank you.

Feeling more like yourself online

Participants rated how closely the way they showed up online reflected who they are.

5.1/10 7.8/10

Before → at their latest check-in

Average self-ratings from the same 89 respondents. Follow-up timing varied; not all purchasers are represented.

Promise 2

Better videos.

Learn to find the point, choose the story, give someone the context they need, and recognize when the video is finished. Make something another person can follow, enjoy, and care about—not just something you managed to post.

You don’t have to make yourself smaller to make your message clearer.

“Before show up 90 when I knew ppl were watching, I’d crisp up and freeze, now I’m more versed in curating my message in a way that flows better. The reps are the key”
Sarah KhatibShowUp participant

Watch their videos change.

Early and later recordings from their practice inside ShowUp.

Deborah Otto Day 3 → Day 89

Deborah Otto · Day 3
Deborah Otto · Day 89

Franz Rivera · Day 2 → Day 90

Franz Rivera · Day 2
Franz Rivera · Day 90

Natalia Litoldo · Day 3 → Day 88

Natalia Litoldo · Day 3
Natalia Litoldo · Day 88

Promise 3

More chances to be discovered.

One video doesn’t have to explain all of you. Build a body of work that lets people experience how you think, what you know, and what you bring. Give them something to watch, share, remember, and come to you about.

Stop making people meet you to find out how good you are.

I’ve had people book a one-to-one session after watching a single video of mine. They got to hear how I think—not just read what I offer.

Participant accounts describe individual experiences, not promised or typical results.

3

new 1:1 clients in one week

Lucy’s original message · July 17, 2026.

“3 new 1-1 clients in a week! the last 15 days have been crazy because of the showup90 posts!”
“I think I understand now how much this is training me to just be myself and how that is exactly what magnetises people into my work”

Lucy Maeve Puttergill

Around Day 70 · July Office Hours

Lucy’s “last 15 days” describes a recent period around Day 70, not program Day 15.

2 clients

+ a company workshop booked

Elise Aabakken

Shared in her 90-day reflection

“I've already made back the investment with pitching myself more online and booked two 1:1 coaching clients and a company that has now booked a workshop with me”
See prices & join ShowUp

More participant experiences

Browse by the change you care about. Each collection includes participant accounts and their original evidence.

Feeling more like yourself

The camera fear is gone.

“The ability to just be in front of a camera and not feel like I have to be shy or worry about my mannerisms, how my voice sounds, or how I look, that fear is gone.”
Hubert Vasquez JrShowUp · Participant interview
“I’m starting to trust myself to find the idea after hitting record”
Mounica VeggalamShowUp participant
See all stories in this collection

The courage to be himself.

“Ultimately what I gained is the courage to be me. I feel more me than I have in a long time.”
Franz RiveraDay 90 · Participant reflection

72 days of showing up.

“I've shown up for all 72 days so far — vacation, weather, kids, silly things, serious things. In the beginning it was pretty hard.”
Michael CrowleyDay 72 · Participant reflection

Herself. Even with the camera on.

“The most important thing to me so far has been feeling aligned when I turn on the camera. Not turning into some other version of myself just because I think that's what the algorithm wants.”
Michelle LukenShowUp · Participant reflection

A job. A more confident voice.

I found a job, i'm more confident while speaking and i'm not saying sorry for existing.”
Samuele FortunaSeptember 2026 · Completion feedback

Samuele reports a job and greater confidence in the same response, then describes connecting through authenticity and less self-filtering. The hiring route and job date are not given; he does not say a video generated the job.

A hiking video. Real connection.

“A recent example is a random hiking/rock climbing video I shared that sparked an amazing discussion in the comments and connected me with other people who love hiking.”
Lisa HitchDay 63 · Office Hours message

More sides of herself.

“Now, I'm starting to let the other sides of me come out to play (slowly... but it's happening).”
Molly KingShowUp · Office Hours message

89 days. Every single day.

“I’m on day 89!!!!!! WHAAAA... and I have completed every single dayyyyyyy becuase of this yayyy”
Alana SchrammDay 89 · Office Hours message

From staying quiet to being herself.

“Now, I'm starting to love the experience of being myself on camera, enjoy becoming more and more me, say the scary thing (and it never ends up being that scary).”
Maryellen GeorgeShowUp · Office Hours message

Creating again. 50 days straight.

“Creatively, I'm back creating content, I've been showing up here for 50 days straight.”
Renee ReeseDay 54 · Participant reflection

The mask is coming off.

“Before ShowUp90, when I knew other people were watching, I edited myself to appeal to as many people as possible. Now, I'm starting to let the mask come off.”
Ben FreemanShowUp · Office Hours message

An idea after class. A video posted.

“A recent example is from earlier today after I finished teaching a class and had a thought about the class. I immediately closed the laptop, made the video and posted it.”
Naudia PattersonShowUp · Office Hours message

The weight of being seen lifted.

“I spent two decades scared of social media, scared of showing up, letting everyone else's roles dictate how I showed up in the world. … it took the weight of being seen away.”
Kaitlyn BreedShowUp · Participant interview

Beyond small talk.

“At the networking event yesterday, I allowed myself to show up fully as myself instead of hiding behind small talk — and it let me have a different level of conversation.”
Leah CouttsShowUp · Participant reflection

She enjoys being herself.

“my biggest win: Sharing more and longer than I expected because I actually really enjoy being myself and share that with the world.”
Lea DickertDay 13 · Office Hours message

Julia · Day 12 · 0:57

Julia · Day 12

“I actually want to watch my videos now.”

Julia was already posting before ShowUp. One of her videos had reached 11,000 views. The change she describes here is how she feels watching herself.

“I trust your program to take me where I want to go. I’m just focusing on me.”
Better conversations.
“Totally. I'm on day 39 and the quality of engagement and conversations is so much different/better than when I started!”

Julia AbramsDay 39 · ShowUp participant

Making clearer videos

Mostly one take.

“Now, I don't overthink it and just show up how I am mostly in a onetake”
Johannes MayrShowUp · Office Hours message
“Now, my process is to start with an idea and flesh it out as I make the video.”
Sarah GrabauDay 92 · ShowUp participant
See all stories in this collection

A video felt doable.

“thinking something would take hours and hours when really it would take 20 minutes, which is an amount of time, but it was a doable amount of time.”
Kevin James DoyleShowUp · Participant interview

Kevin already knew how to edit. This describes one simpler video, not an average daily time commitment; he also made longer productions.

Less time. One take.

“I've been able to cut my time down considerably, and do it in one take. Create the video, two minutes, and stick it straight on.”
Sebastian PartonoDay 48 · Participant reflection

Clearer. Shorter. To the point.

“Before Show up 90 I thought I needed to talk and talk, 5+ min videos now I'm more succinct and to the point.”
Tanya StewardShowUp · Office Hours message

She let the thought continue.

“I was always losing my train of thought. But now I realize I was just interrupting it.”
Maggy ElsousouDay 40 · Participant caption

In her full Day 40 caption, Maggy says that staying with uncertainty for a few more seconds usually let her thoughts find a path. This is a specific process change, not a guarantee that recording always feels easy.

Record the idea. Find it in the edit.

“Now my process is to just record an idea and edit what want to keep from what share.”
Stacey OlsonDay 90 · Office Hours message

His expertise, without a full script.

“Before ShowUp90, I thought I had to script everything. Now, my process is to take something I've done or something I'm thinking about, do a quick outline in my head, and just start talking.”
Spencer HowardDay 50 · Office Hours message

A video in five minutes.

“A recent example is yesterday where I created a video in 5 minutes that led to an additional follower.”
Art EfremkinDay 63 · Office Hours message
“Now, my process is to just hit record and edit out long pauses and extreme stumbles over words”
Jonathan CrowleyDay 82 · ShowUp participant

Reach, clients & opportunities

Nikki
Instagram

From 110to 955

followers

768% growth

By Day 60 of ShowUp

“authenticity is at the root of it all.”

3,000+

followers from one video

“Hi, Sadeea here. Recent win: Got over 3,000 followers just from 1 video!”

Sadeea Rahman

Day 46 · July Office Hours

Sadeea shared this single-video result during July Office Hours, on Day 46 of her practice.

Individual results vary.

See all stories in this collection

Follower growth during ShowUp

Look where they started.

Brian
TikTok

From 12to 895

followers

7,358% growth

During ShowUp

20% participation reported

“Starting to get more comfortable just creating content, rather than freezing and not doing anything”
Kiko
TikTok

From 449to 1,021

followers

127% growth

By Day 72 of ShowUp

“Ive gotten better at what I want to share with people and why... instead of just rambling about my day or thoughts”
Sera
TikTok

From 82to 4,203

followers

5,026% growth

By Day 72 of ShowUp

“Definitely feeling much more comfortable with each rep”
Chris
Instagram

From 2,046to 5,405

followers

164% growth

By Day 60 of ShowUp

“Win: had a friend send me a text and just said they were enjoying what I was posting”
Amanda
TikTok

From 1,561to 8,754

followers

461% growth

By Day 72 of ShowUp

Also reported a 20K-view video

“Grounding and writing helps collect me a little bit.”
Nerissa
Instagram

From 7,982to 10,900

followers

Passed 10K followers

By Day 30 of ShowUp

“overall I just feel so much clearer on what I want to talk about.”
Taylor
TikTok

From 8,241to 13,500

followers

About 64% growth

By Day 72 of ShowUp

Also reported doubled sales

“I feel completely aligned with my content”
Yolanda
Instagram

From 3,968to 100K

followers

About 2,420% growth

By Day 72 of ShowUp

About 50,000 views.

“So, I got about 50,000 views. Um which is a lot more than I ever normally get.”
Laura LucasDuring ShowUp · Participant interview

Laura says the video came from genuine curiosity about Scottish identity and was not about her work. Her discussion of authenticity is elsewhere in the interview. This is her approximate reach report; no sales result is supplied.

She launched her business.

“more daring and have launched my business out of speaking on social media (retreat consultancy + an 8-week mentorship coming soon) and actually feeling way more comfortable than ever inviting ppl into my world”
Sabrine EwiesAugust 2026 · Participant feedback

In the same answer, Sabrine connects speaking on social media with launching her retreat consultancy and feeling more comfortable inviting people into her work. The mentorship was still coming soon. No revenue or client count is supplied.

Engagement up. Awkwardness down.

“My engagement is up 👍 But the real win is 44 days in I don’t feel awkward..my head and body feel connected when making videos”
Cori WatsonDay 44 · July Office Hours

These lines appear together in Cori’s Day 44 message. Earlier in that message, she describes strangers commenting and people she knows joining in. She reports higher engagement and less awkwardness; no numerical lift or sales result is given.

A new business launched.

“Just launched my creative career & life coaching business 🙂”
Melody ValdezJuly Office Hours · Participant message

Melody announced the business launch during July 17 Office Hours. In a separate message at 00:09:44, she described daily practice building her audacity and skills to speak up and share her voice. No revenue, bookings or causal link from a video to clients is established.

1.1M+

impressions on one video

Earlier message: 50K impressions. Her separate 1.1M+ report comes from September 15 written feedback.

“Reality? I posted one video after 9pm and it has over 1.1 Million impressions alone”

Kasia Palkowski

Reported September 15, 2026

Hosting her organization’s podcast.
With zero script.

Shay’s original written check-in · March 3, 2026 UTC.

“I've been able to launch my org's podcast as a host, thanks to the work we did here. I'm in flow with zero script!”

Shay LeoniaDecember 2025 cohort · Her March 3, 2026 check-in.

Watch Shay’s testimonial

December 2025 cohort. Her employer asked her to host; she credits the practice with helping her do it. This is her account of a work responsibility, not a claim that a social post led to a new job.

April Payne

About 30K views
on each platform.

An off-the-cuff opinion about fashion art direction. Hundreds of comments. She says she didn’t need to become someone who manufactures a hot take every day.

“After Show Up 90, I'm still scared, but I just freaking do it anyway, which to me is the definition of courage.”

October 2025 cohort · Approximate views, self-reported in her post-program testimonial.

Watch April’s testimonial

Sales doubled

since she started ShowUp

Taylor’s message records a 10K-follower milestone and doubled sales. Her follower card shows the separately documented Day 72 count.

“my sales have doubled since I started showup90”
“I genuinely think it’s because this experienced has helped me feel safer & more confident in showing myself as a person and not just what I have to offer but why I want to offer it and my audience is definitely resonating with that more now.”

Taylor Rivera

During her ShowUp practice

Participant-reported sales change; the message does not specify the comparison period or sales amount.

40,000+

followers across platforms

Joseph Scholz

Day 63 · August 6, 2026

“Across platforms I’ve accumulated over 40k followers.”

Joseph reported this at Day 63. The equipment was an in-kind offer with a stated retail value, rather than cash earnings.

55K views

+ 3,000 followers from one story

Kat Nitzpon

July Office Hours

“I went a bit viral 55.000 views with my very personal story… and gained 3000 followers from just that one post…”

Kat described the new followers as aligned. She also said the attention felt intense, and later noted that engagement rose and then flattened. Her full message preserves both sides of that experience.

Almost 4M

views, plus 20K new followers

Oriya Pollak

Reported August 13, 2026

“OMG, over a million people saw my shit… (with almost 4 million views)”

Participant-reported figures. Justin also shared one of Oriya’s reels; the contribution of that share, platforms, and measurement period are not established.

A brand

reached out after seeing her video

“I had a brand reach out to me and I did a big launch bc they saw my show up 90 on day 8”

Cami Galles

The brand noticed her Day 8 post

Cami said a launch followed. Day 8 refers to the video the brand saw; it is not a stated date for the launch. She did not report a fee in this message.

~1,600

new followers since starting

Alyssa Fisher

Shared after 90 days of posting

“I even gained about 1600 followers since starting because it gave me the confidence to post other types of content more often as well!”

Alyssa said the confidence she built also helped her post other kinds of content more often. Her approximate follower gain includes that broader work.

700

new followers reported

Willow Rybak

After she began going live

“I decided to go live one day and suddenly I had 400 views and gained 700 followers. I don’t think that would’ve happened if I didn’t put myself out there.”

Willow connects this experience to putting herself out there. Her message does not specify the measurement windows for views and followers.

“Wanted my advice”

people reaching out for her perspective

Jing Pei

From her participant interview

“wanted my advice about it and like wanted to like have a call”

Jing described responses from old acquaintances and strangers, including people considering a change in work. These were requests for conversation, not reported paid consultations.

“Every day”

someone looked forward to her reels

“Hi! My first office hours too. Im so proud ive been doing this for 25 days! I had someone message to tell me they look forward to my reels every day. That blew mind a little bit.”

Heenali Patel

Day 25 · Her first Office Hours

Heenali shared the message she had received from a viewer. This is her account of that interaction.

See prices & join ShowUp

ShowUp has an answer for that.

Which of these goes through your head when you try to make a video?

“I know what I mean. I just can’t find the words.”In ShowUp on Day 11: The Rubber Band Ball

You’ll practice finding your words while you speak, so an unfinished thought can become something you can actually say.

the thoughtthe words

The Rubber Band Ball

We cover this on Day 11.

Find the Words by Saying Them

“I can talk for ages, but I lose the point.”In ShowUp on Day 25: Point, Description, Analysis

You’ll learn to give your thoughts a clear shape, so people can follow your point—and you can recognize when you’ve made it.

pointdescriptionanalysisgive the thought a shape

Point, Description, Analysis

We cover this on Day 25.

Make Your Damn Point

“My life doesn’t feel interesting enough to post about.”In ShowUp on Day 21: Spot the Spark

You’ll practice noticing the moments, reactions, and small observations that give you something to say, using the life you already have.

ordinary momentsa story

Spot the Spark

We cover this on Day 21.

Spot the Spark

“My videos feel flat, even when I care.”In ShowUp on Day 49: The Human Flashlight

You’ll explore how posture, eye line, and attention change your presence on camera, so more of what you mean comes through.

youcameraone person

The Human Flashlight

We cover this on Day 49.

Lean In

“I never know how to start my videos.”In ShowUp on Day 59: Hooks as Invitation

You’ll learn to recognize a compelling opening in your own words, even when it arrives after you’ve started recording.

start hereyour recording

Hooks as Invitation

We cover this on Day 59.

Hooks As Invitation

“One negative comment makes me question everything.”In ShowUp on Day 87: Noise, Projection, Signal

You’ll practice sorting reactions from useful feedback, so you can decide what deserves your attention without letting every comment rewrite your confidence.

a commentnoiseprojectionsignal

Noise, Projection, Signal

We cover this on Day 87.

Being Seen Means Being Interpreted

“Low views make me feel like I’m bad at this.”In ShowUp on Day 77: Metrics vs. Self-Trust

You’ll practice separating what a post’s numbers tell you from what you make them mean about yourself, so the latest result doesn’t get the final say.

youa post’s numbersyour worth

Metrics vs. Self-Trust

We cover this on Day 77.

Break Up With the Numbers

“What if people I know see this and judge me?”In ShowUp on Day 34: Your Future Community

You’ll practice speaking toward the people you want to connect with, even when familiar faces are the ones you keep imagining watching.

youpast criticsfuturecommunity

Your Future Community

We cover this on Day 34.

Be Seen by the People You Know

“How do I sell without sounding fake?”In ShowUp on Day 68: Make the Offer

You’ll practice making a clear, natural invitation to your work, so people know how to take the next step with you.

here’s howto work with me

Make the Offer

We cover this on Day 68.

Make the Offer

“I have too many interests to pick one niche.”In ShowUp on Day 55: Umbrella of Self

You’ll find the thread connecting your interests, so different topics can still feel recognizably like you.

your way of seeing

Umbrella of Self

We cover this on Day 55.

The Umbrella of You

“I don’t know if this story is ready to share.”In ShowUp on Day 26: Three Lives of a Story

You’ll learn to recognize when an experience has enough perspective to share—and when you want to give it more time.

happensmeaningshare

Three Lives of a Story

We cover this on Day 26.

When a Story Is Ready

The Three Lives of a Story: happens, meaning, share. ShowUp framework diagram.
One of the teaching frameworks

The three lives of a story.

What happened. What it means. How you share it.

“How much explaining does this post need?”In ShowUp on Day 57: How Far Are You Throwing the Rock?

You’ll learn to judge how much your viewer already knows about you—and shape the setup so they can follow you.

youknows younew to you

How Far Are You Throwing the Rock?

We cover this on Day 57.

How Far Are You Throwing the Rock?

“I can’t keep this up when life gets busy.”In ShowUp on Day 76: Red, Yellow, Green

You’ll build a practice that can change with your capacity, so showing up has room for simpler days and rest.

redyellowgreen

Red, Yellow, Green

We cover this on Day 76.

Red, Yellow, Green

Just 13 of the 50+ frameworks and exercises you’ll practice inside ShowUp.

A storytelling lesson: The Slalom
iPad course mockup showing Justin teaching The Slalom: a story moves between general context and specific details.

The Slalom.

Give people the big picture. Then bring them into the detail that makes it personal.

A storytelling lesson, shown in the original course mockup.

Meet your teacher.

Justin in a hat in a field of flowers

I’m Justin Schuman, a Broadway actor and your teacher in ShowUp.

But making videos hasn’t just become my work. It has changed my life. Over the last five years, talking to the camera and putting myself out there has helped me like myself so much more. I’m bolder. More confident. More willing to go after the life I actually want.

I’ve learned to back myself in public, not just hope somebody else will. That’s why I believe in this work so deeply. I want you to like who you are in your videos—and give people a real chance to discover that person.

ShowUp doesn’t just give you something to talk about. It gives you something to learn: how to recognize a story, supply the context, use your voice and body, and make choices about what you share.

See prices & join ShowUp

The program is 90 days.
The process is yours to keep.

Your potential deserves more than a drafts folder.

You’re not just buying ninety days of posting. You’re learning how to turn what you think, know, and care about into videos that help people understand what you bring.

Choose your payment plan

All prices in USD.

Payment plans are fixed installments for the full purchase, not a cancel-anytime subscription. The learning period is 90 days; paying over six months does not extend teaching or establish access duration.

The 60-Day See Yourself Guarantee

Give the practice a real try, then decide whether it was worthwhile to you.

Publish your ShowUp practice videos on 50 of your first 60 Program Days and keep a dated list of the links. If, after that practice, you honestly don’t feel the experience has been worthwhile to you, request a refund during Program Days 61–67. We’ll refund the tuition you’ve paid and cancel the remaining installments on your ShowUp payment plan.

For eligible first-time participants. No perfect streak required. Read the qualifying-practice requirements and request process.

Qualifying-practice requirements and request process

Create and publicly share original ShowUp practice on the same Program Day, using the assigned exercise in good faith. The assigned-format provisions include an expressly assigned non-speaking on-camera exercise. Ordinary editing is permitted. Posting twice later does not create an extra qualifying day.

Keep a simple dated list with a working public link for each of at least 50 qualifying days within your first 60. Any suitable record format is accepted; the official tracker is optional. Keep the posts public and verifiable through the applicable retention and claim-review period in the full terms.

The guarantee is for eligible first-time participants with current payments. Program Days follow Eastern Time, beginning at 2 a.m. Submit your claim during Program Days 61–67 using the official claim process. If the claim form is unavailable, email hello@showup90.com before the window closes with the subject “SEE YOURSELF GUARANTEE CLAIM” and the required claim information.

Your claim includes your legal name, the purchaser’s name if different, your purchase/participation email, the dated post links, and the truthful certification required by the terms. ShowUp verifies eligibility and practice; you honestly decide whether the experience was worthwhile. You do not have to prove that no improvement occurred.

Office Hours attendance, replay completion, Takeaway Forms, daily reflections and a particular tracker format are not refund qualifications. This is a participation-based guarantee, not an unconditional trial, cancel-anytime plan or earned cashback. Statutory rights remain separate.

If third-party financing is offered, merchant-side refunds go through the original payment channel; ShowUp does not directly cancel an outside lender’s agreement.

Read the September 23 full terms

Questions before you join

When can I start—and do all the lessons open at once?

Join today and get access to your Kajabi account and Module 0 orientation. Your first core module and Day 1 lesson unlock the next day.

The daily lessons release one at a time, with a deeper module every eighteen days. You have a clear focus for today instead of ninety lessons to choose between. The beginning works with presence, self-trust, and finding what is worth expressing; the sequence builds through story, body, strategy, and the long term.

Each lesson gives you something to try in your own work. Across the practice, you develop those decisions—not just remember the advice.

How much time should I set aside?

The daily work is a lesson and exercise, followed by making and sharing your video. Watch, listen, or use the written lesson notes; you don’t have to record immediately after the lesson.

The method is built around a simpler production process: no scripting every sentence, no restarting at every stumble, no elaborate lighting setup, and no fancy editing. Time varies with the idea and the choices you make. Some recordings need trimming; others don’t.

The deeper modules are longer sessions to give separate attention to. You can continue your daily lessons without first finishing a newly opened module. Live Office Hours run 90 minutes–2 hours.

What if I miss a day or life gets busy?

A missed day does not have to become the end of your practice. The work includes learning how to return without making a huge production of the return itself. You’re building this into a real life, not waiting for three perfectly clear months.

Missing a day does not automatically pause or reset the program schedule. Under the current terms, changes to your start or schedule require written approval. The guarantee has its own participation rules: 50 qualifying days within the first 60, with no extra qualifying day earned by posting twice later. See the full requirements and contact the team about an accommodation when needed.

Do I have to post publicly—and share everything?

Public on-camera practice is part of ShowUp. You decide what to say, what to keep private, and which parts of a recording to share.

Being visible does not mean exposing every part of your life. You are not required to disclose trauma, intimate details, confidential work, or other people’s private stories. The learning is about expressing yourself while knowing other people can see the work—not publishing everything you record.

The guarantee separately defines which public posts qualify. Those requirements are available beside enrollment and in the full terms.

How long do I have access?

You have one year of access to your unlocked daily lessons and modules. The ninety days describe the guided practice, not the full materials-access period.

Your enrollment also includes access to all past Office Hours recordings. Your included live Office Hours remain three sessions; access to recordings is not unlimited live attendance.

How do Office Hours and video reviews work?

Your enrollment includes three live group Office Hours, held on the third Friday of the month and usually lasting 90 minutes–2 hours. The team emails the dates and reminders.

The submission window opens 24 hours before a session and closes when it begins. Submit a question or video for consideration. Justin works through selected submissions, with priority given to participants whose content has not yet been reviewed. Individual selection or review is not guaranteed, and ShowUp is not a done-for-you editing service.

You can also watch all past Office Hours recordings, learning from other participants’ questions and the work Justin does with their videos.

When you join too close to a session to submit something meaningful, the team can arrange an observation visit without using one of your three included sessions. Your included dates will be confirmed.

What equipment or software do I need?

Your phone is enough to begin. Record with its camera or a familiar tool such as Instagram or TikTok. There is no required new camera, external microphone, lighting kit, or paid editing setup.

ShowUp focuses on expressing yourself and shaping the video—not building a home studio. You can use the tools you’re comfortable with.

What are the refund terms?

The 60-Day See Yourself Guarantee lets you give the practice a real try and then decide whether it was worthwhile to you.

Publish qualifying ShowUp practice videos on 50 separate Program Days within your first 60 and keep a simple dated list of their links. If you honestly don’t feel the experience has been worthwhile, submit your claim during Program Days 61–67. An approved claim refunds the tuition you’ve paid and cancels your remaining ShowUp-administered installments.

You do not need a perfect streak, a particular tracker format, daily reflection entries, Office Hours attendance, or completed replay/Takeaway Forms to qualify. The guarantee is for eligible first-time participants; the qualifying-practice and claim requirements still apply.

Program Days follow Eastern Time, beginning at 2 a.m. Read the full requirements and request process before joining.

Read the qualifying-practice requirements and request process →

What if I get stuck between sessions?

Return to the lesson and the specific thing you are practicing. A recording can need a clearer point or more context without meaning that you are bad at this. You can also revisit past Office Hours to see how Justin works through participants’ questions and videos, and submit your own question for consideration in an included live session.

The Inside Line offers reflection prompts and voice notes. The team can see reflections you send, but it does not reply on that line. For access, technical, or billing questions, email hello@showup90.com. It is not an ongoing private-coaching channel.

How will I recognize my progress?

Your videos become a record you can return to. Look back at earlier work, notice what feels or communicates differently, and use the lessons to decide what to practice next.

Progress is not always linear, and a post’s numbers are not a verdict on your worth. You are learning to notice what you are expressing and how another person can receive it—not pass a personality test. For the guarantee, keep a simple dated list of qualifying post links; the official tracker is optional.

What if I don’t know what to say—or an idea arrives when I can’t record?

You don’t need a finished point, a groundbreaking idea, or a particular mood before you begin. Start with a question, reaction, memory, or ordinary moment that interests you. Sometimes the thought develops after you start speaking.

When an idea arrives at an inconvenient moment, keep a note and return when you can give it attention. You don’t have to turn your whole day into filming. For guarantee participation, the particular video must still follow the assigned day and creation/publication requirements; the underlying idea or experience does not have to be new.

Does every video need editing?

No. You’re learning how to decide what a recording needs. That could be a different opening, a trim, a little more context—or recognizing that it already says what you want to say.

The goal isn’t endless editing. It’s knowing how to finish.

What if I already make videos?

You don’t have to be a beginner to need a different process. You may already post regularly and still feel stiff, over-scripted, or unsure how to shape what you’re saying.

The work is about how you make the video and what comes through—not simply getting you to press record for the first time.

Do I have to choose one niche?

You don’t have to fit your whole personality into one topic. You do need to give each video a point.

We work on making specific pieces that let people get to know different parts of you over time.

Who is ShowUp not for?

ShowUp is not a quick fix, a viral-video formula, or a promise of clients tomorrow. It asks for a willingness to practice publicly, reflect, and try a different way of creating—even when the work feels unfamiliar.

You don’t have to arrive confident. You do have to be willing to participate. This is teaching and practice, not done-for-you content or private coaching. It is not therapy, and sharing painful private experiences is never a requirement.

What if I want followers, clients, or opportunities—not just better videos?

You’re allowed to want your content to do something for you. Your expertise and the way you communicate it both deserve to come through.

ShowUp helps you get your ideas, personality, and experience into videos people can understand and respond to. You build the skills and the body of work; the people who see it decide how they respond.

There is no guaranteed follower count or income result, and this is not a complete course in building a business.

The next 90 days are going to pass either way.

You can keep waiting for the right words, the right moment, or a version of yourself who finally feels ready. Or you can spend them learning to put your ideas, personality, and expertise where people can actually encounter them.

You don’t need three empty months. You need a way to make this part of the life you already have.

People can’t choose you for what they never get to see.

You deserve enough room to find out what you have to say—and the skills to make something fucking good with it once you do.

Participant account